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Top Trends in Market Research to watch for in 2022

1. Social listening

Social listening tools are not new. Social listening is a new trend in market research. The Metaverse may be one reason. It can help you to promote your customers online.


Real-time is another important qualifier. You will be able to distinguish yourself from your competitors with real-time social network competitive analysis. It is important to be aware of whether your customers link your content to a negative issue.


Track social engagement metrics and find actionable insights through online conversations. You should keep track of brand mentions, as well as common search terms. You can use alerts and reminders to stay in touch with the constantly changing social media landscape.


2. Research that is inclusive

ESG is becoming a requirement for businesses. Government ESG provisions have risen to 74%. The important thing is the return - equity returns include the environment, social criteria and ethical governance considerations. A better approach to social consideration is to encourage inclusion in research and hiring.

Inclusion in market research is a recent trend. Traditional market research methods are not effective in reaching diverse audiences. It is impossible to use the same panel provider each time and expect different results. You can't ask the same questions or use the same demographic markers for categorizing your audience.

Inclusive research requires curiosity.

Who are your unique visitors?

What groups do you think were left out of your analysis?

What can you do to reach more people with your existing tactics?


3. Monitor adjacent markets

It might seem strange to expect market research trends to include a new market. COVID-19 demonstrated the importance of a company's ability to pivot quickly.

Tip: Similarweb provides the most up-to-date market data to help you see real market trends almost in real time.

This is what you should think about: A global event can destroy your business. Your target audience cannot afford your product any more, or don't want it. What can you do to recover? Maybe you focus on a new, niche audience. You might also consider how to improve your product offerings to meet customer needs.

Uber is an excellent example of a company that considered adjacent markets when conducting its research. Uber capitalized on the boom in the nearby food delivery market, which saw traditional ridesharing become less popular during the pandemic.

What is the lesson? Learn from the experience of others.


4. Market-tech audits

What are your favorite platforms for market research? Martech is constantly evolving with new companies offering innovative solutions - but that doesn’t mean you should jump on every one.

Market-tech audits are one of the most important trends in market research. It's been so easy in the last two years to use multiple software and techniques to no avail, it's now time to do an audit.

Consider which solutions are similar in function. Is your research increasing in complexity and doubling the work? Are the efficiencies you have found in tech actually slowing down your workflow process?

Examine every solution and concentrate on those that offer robust data analytics.


5. Alignment of brand and consumer value

Generation Z, the newest generation of customers, cares about your brand identity as well as your business values.

Customers today want to invest in companies that share their values. Your brand should demonstrate environmental sustainability to your target audience.

It is not enough to have a fancy mission statement. If your exterior appearance is not consistent with your day-to-day operations, customers will quickly notice. Social listening is a great way to keep up with market trends. You can keep track of the conversations about your brand's values on social media. If so, you might need to revise or renew vows.

The result? The result? Customer loyalty is at an all-time high.


6. Automation and efficiency

Market research trends in AI and market tech audits can help companies increase efficiency. There's more to automation that these two tools. AI is a great tool for finding insights and sifting through more information. Where else can efficiency be found?

One way to appeal to mobile-first generations is with shorter and smarter surveys. The average person doesn’t have the time or the interest to complete a 30-question survey. Locate your mobile audience, and then give them the most concise but richest survey possible. It will increase efficiency and yield greater results if your data is focused on the most important.

Return to AI. Market research doesn't always provide exciting insights or analysis. It can be tedious, such as collecting data, categorizing and organizing information, following up emails, and so on. Market research trends demand that you automate all of these tedious tasks. You can use your time for more worthwhile work.

What does this all mean?

Market research trends of the moment reflect the slowly evolving trends of the past few years and introduce new methods of conducting market research.

The truth is that market research has never been more exciting. Market research will reach new heights if you incorporate AI, inclusion, social listening, humanity, and diversity into your strategies. You can't make the most of market research trends without being aware of them.

What's the solution? Use market research trends to help propel your business forward. You will find new customers, and you'll show your existing customers that they are important.

Top Healthcare Market Trends worth watching

By varunmetha111, 2022-08-04
Top Healthcare Market Trends worth watching

1. Mobile Health (mHealth)

mHealth technology provides personalized information through digital solutions and connected devices. Mobile devices allow visualization of health issues, which can prevent patients from committing to treatment. Smartphone-linked sensors, point of-need diagnostic devices and medical-grade imaging, which are not constrained by geographic boundaries, make healthcare more accessible and equitable. mHealth solutions were crucial in controlling the spread COVID-19 by enabling contact tracing and surveillance, quarantine control, management, testing and dissemination of pertinent information.


M4Life develops Blockchain-based mHealth platform

M4Life , an Israeli startup that develops a mobile health platform, is . M4Life provides a simple and seamless patient/caregiver relationship that allows information traceability within the mHealth care chains. It uses blockchain technology to share prescriptions and medical certificates. It also offers a telemedicine interface that allows physicians and patients to communicate.


Knodd offers E-Consultation services

Swedish startup Knodd offers a platform that allows for e-consultation between pediatricians. The startup offers video consultations with pediatricians and pediatric nurses with over 5 years experience. They provide safe answers to questions about children's health, no cost, from anywhere. Digital courses are also available on parenting and child-care.


2. 3D printing

For multiple purposes, 3D printing is becoming more popular in healthcare. Smart materials and biomaterials are lightweight and affordable, which allows for improved care delivery and production time while also reducing costs. 3D printing technology is advancing the creation of patient-specific models for organs and surgical instruments, using patient's medical imaging. Personalized surgical instruments are another area of application. They can be used to increase surgeon's dexterity, support better outcomes and facilitate faster and more traumatic procedures.


Exiom develops Reusable Support Device

Exiom, a US-based startup, uses 3D scanning technology and printing technology to create customized solutions for fractures and sprains. The startup creates a waterproof, breathable and easily removable support device that can be used to immobilize patients. Startup's solution is able to be printed in-house in a clinical setting. This eliminates the need for recasting traditional materials and saves time and money.


Graft3D helps in Surgery Planning

Indian MedTech startup graft3D offers a solution to surgery planning and execution. It utilizes radiological-assisted 3D Model (RAM) technology to visualize a patient's anatomy prior to surgery. Virtual Surgical Platform (VSP), which is a startup, assists doctors in pre-determining surgical cuts. With informed evidence from more than 100 case studies of complex surgeries, the startup creates patient-specific implants (PSI). The haptic device allows surgeons or doctors to detect bone consistency.


3. Blockchain

Blockchain's security and traceability make it suitable for many applications in healthcare. These include remote patient monitoring, electronic medical records, pharmaceutical supply chains, and claims for health insurance. Blockchain technology allows for the management of EHRs, FHIRChain (Fast Health Interoperability Records), and clinical data sharing. It is also used to combat drug counterfeiting and remotely store, share, and retrieve biomedical information.


Blockpharma enables Drug Traceability

Blockpharma is a French startup that develops a blockchain-based anti-counterfeiting and drug traceability solution. Blockpharma's app lets the user instantly verify the authenticity of the drug package. BlockPharma can integrate with many information systems and store authenticated data about medicines stored on Crystalchain (the startup's private blockchain). BlockPharma is alerted immediately by laboratories if they detect a falsified medicine. The company then flags the drug to its list.


Iryo Moshi offers a practice management tool

Slovenian startup Iryo Mshi offers a modern practice management system for private healthcare providers. The startup is a leader in blockchain, interoperability and open EMR. It also offers integrated digital healthcare platforms. The platform offers automated appointments, invoicing and clinical data storage and management. It also allows for digital forms and documents. The platform is cloud-connected and is compliant with General Data Protection Regulations (GDPR), and Health Insurance Portability and Accountability Acts (HIPAA).


4. Cloud Computing

Cloud computing allows clinicians the ability to create quality patient journeys through tech-enabled care delivery via remote monitoring and telehealth. Cloud computing allows higher storage capacities and more power to perform data analytics, and eliminates the need of on-premise storage. Cloud platforms combine network, security and billing with monitoring, alerts, and monitoring. They also allow for access and identity management. It provides data interoperability and simplified data access.


Radmol AI increases Access to Healthcare

Irish startup Radmol AI uses the most recent advances in cloud computing and data analytics, as well as AI-based technology. It connects patients and healthcare providers with expert radiologists around the world. Its technology allows you to access reports anywhere and at any time. It provides solutions that make healthcare more accessible for patients, doctors, and providers.


Medified offers mental health monitoring

Finnish startup Medified offers cloud-based dynamic mental healthcare monitoring software. Software as a Service (SaaS), allows physicians to monitor their patients in real time, allowing them to provide the best treatment possible faster. It analyzes your clinical data and gives you valuable clinical insights. This software allows remote digital healthcare services via an interactive dashboard. It allows patients to record and communicate their daily moods and well-being in real time to give healthcare professionals self-treatment information.


5. Genomics

Recent efforts have been made to develop genomics tools that can be used for various applications. Integrating genomic knowledge and genomic processes in clinical workflows will allow physicians to communicate with patients and provide actionable recommendations. Thanks to genomics innovations, personalized medicine has become possible. The advent of gene therapy and gene-based therapies has revolutionized the field of clinical medicine and specialty care to address unmet clinical needs.


Allelica does Genomic Risk Prediction

Allelica, an Italian startup, predicts human traits and diseases using genomic data. The startup's proprietary platform predicts genomic risks based on polygenic Risk Scores (PRSs). Allelica's technology utilizes machine learning algorithms to speed up clinical genomics for precision medicine applications. This startup uses machine learning algorithms to identify individuals at high risk for heart disease and cancer.


Phosphorus offers At-Home Genetic Testing

Phosphorous, a US-based startup, is developing an at-home gene test. PhosphorusONE is a startup that uses saliva samples to identify multiple genetic diseases. This comprehensive test analyzes 375 genes using next-generation gene sequencing technology. This test determines your risk for multiple diseases, including heart disease, inherited cancers and infertility. It also analyzes adverse drug reactions, neurodegenerative diseases, vision loss, and other conditions.

Top 5 Healthcare Industry Trends in 2022

By varunmetha111, 2022-08-04
Top 5 Healthcare Industry Trends in 2022

1. Artificial Intelligence

AI replaces traditional labor-intensive, time-consuming and expensive processes in healthcare by providing rapid, remote, and immediate solutions for diagnosis, treatment and prevention. HealthTech startups create software platforms, APIs, and other digital products that extend the benefits of AI. Artificial intelligence is used in many areas of healthcare, including clinical workflow management, advanced surgical assistance, and medical diagnosis.


Care AI offers Autonomous Patient Monitoring

Care AI , a US-based startup that offers an AI-powered, autonomous patient monitoring platform, is . The platform connects with the company's proprietary edge sensors to transform ordinary rooms into Self Aware Rooms. It improves patient safety and reduces medical errors. It can be used to monitor hand sanitation, in-bed patient monitoring in order to prevent falls, as well as prediction of pressure ulcers and tremors.


Ligence creates an Image Analysis Tool

Ligence, a Lithuanian HealthTech startup, develops tools to assess and measure cardiac risk. CardioEchoAI is a tool for analyzing heart ultrasound images. Deep learning algorithms are used to imitate steps taken by a cardiologist during regular heart ultrasound examinations. This speeds up analysis of 2D transthoracic Echocardiography (TTE). The startup's automated workflow for heart ultrasound imaging reduces examination time by 30 to 5 minutes and improves accuracy and diagnosis.


2. Internet of Medical Products

IoMT allows for products that require minimal or no human interaction to deliver healthcare services. Multiple applications can be made possible by the use of connected medical equipment and infrastructure, such as remote patient management, smart diagnosis, automatic disinfection and smart disinfection. Cognitive IoMT (CIoMT), a sub-trend, combines sensory information, automated processing, and communication via networks for real time diagnosis, monitoring, tracking and disease control.


Uventions offers automated disinfection

German startup Uventions creates solutions for the automated disinfection and maintenance of infrastructure and surfaces. There are many products that can be used to disinfect air, surfaces, handrails, doors, objects, surfaces and door handles. These products can be installed in hospitals, clinics and offices as well as hotels, airports, hotels, and cruise ships. The system detects people and door handles usage, and disinfects automatically with ultraviolet C (UVC) radiation. The dashboard provides real-time reports and documentation of the disinfection process.


Tredomo has a Dose Monitoring Device

Tredomo, a US-based startup, is developing a portable IoMT device to monitor doses. Remote, integrated dose monitoring ensures that a thermosensitive dose is delivered on time and with smart disposal. It continuously monitors every dose, disposable sharps and internal and ambient temperatures. The battery level, performance diagnostics and other parameters are all monitored.


3. Telemedicine

Many governments, healthcare systems and clinicians embraced telemedicine after the COVID-19 pandemic. Telemedicine guidelines were issued by governments to reduce congestion in healthcare facilities. Telemedicine reduces burden on facilities, and decreases personal protective equipment (PPE), as doctors can reach patients via telemedicine. HealthTech startups are developing telehealth services to improve public health by increasing social distance. Telemedicine can also be used to help elderly patients remotely, decrease bed space and conserve clinical supplies.


Ceiba creates a Tele-Intensive Care Unit platform (Tele-ICU).

Ceiba is a Turkish startup that offers a teleICU platform. It offers a customizable dashboard that allows you to view a complete list of ICU patients. You can also relay critical information such as time and bed statuses, demonstrating your need for care. AI-based predictive alerts are provided for sepsis and mortality, length of stay, early warning patients deterioration, acuity score scoring, nurse notes, doctor progress notes, and other relevant information. The solution can be easily integrated with any EHR platform.


Viveo Health offers End-to End Telehealthcare

Estonian startup ViveoHealth provides a fully functioning, end-to–end telehealthcare platform which bridges healthcare and insurance. The startup offers an online doctor consultation platform that can be used by clinics, doctors and patients as well as companies. The platform allows users to make video calls with their healthcare providers and book appointments. It also allows users access to e-prescriptions and e-referrals from their doctors directly through the app.


4. Big Data & Analytics

Digitization has the potential to transform medical data collection, storage and diagnostic techniques. It also allows for remote patient monitoring, consultations, and treatment planning. In the next few years, medical and health data will continue to grow exponentially. MedTech startups use big data analytics and big data to analyze large volumes of unstructured medical data. It enhances patient-based services, detects disease earlier and provides new insight into disease mechanisms. Big data solutions can also monitor and improve the quality of healthcare institutions' processes.


InnVentis manages chronic inflammation diseases

InnVentis , an Israeli startup, uses big data and machine-learning to offer solutions for diagnosing, monitoring and treating major chronic inflammatory conditions. The platform, which combines high-quality data and advanced algorithms to produce actionable insights that can be used for diagnosis and management of inflammatory disease. It also offers products and services to help find drugs for rheumatoid arthritis (RA). The startup intends to expand its platform to include other inflammatory conditions such as multiple sclerosis, asthma, colitis, and colitis.


MediChain enables secure Medical Data Exchange

MediChain is a British startup that offers a decentralized platform to allow secure, fast and transparent sharing and use of medical data. Blockchain technology is used to secure medical records. It allows patients to access their records to doctors, hospitals and laboratories, pharmacists, as well as health insurance companies. The distributed ledger also records transactions.


5. Immersive Technology

Immersive technologies such as AR/VR, MR and other immersive technologies are on the rise in healthcare. VR can be used in healthcare for a variety of purposes, including rehabilitation therapy and anxiety disorder treatment as well as cognitive and physical rehabilitation. AR/VR is also an important part of medical education. Immersive technology can also be used in surgery for the projection and holographic imaging of patient information, scans, and other purposes.


VRSANO creates a Brain-Computer Interface

VRSANO, a US-based MedTech startup, develops a brain/computer interface. The startup's technology uses VR, neurofeedback and clinical hypnosis principles in order to maximize health outcomes. Its patent-pending method helps medical patients to get out of distress in a virtual world. It creates a psychological state that aids patients in their mental health. It reduces symptoms, improves long-term outcomes and lowers healthcare costs.


Rescape Innovation supports Patient Care

Rescape innovation is a British startup that develops immersive technologies for supporting patient care. Virtual reality (VR) distraction therapy is the startup's specialty to help with pain and anxiety/stress management. Patients with cystic fibrosis (CF), can view therapeutic documentaries that allow them to travel around the solar system and experience adrenaline-fueled activities such as skydiving, surfing, and more. Patients feel less anxious thanks to the startup's interventions.

Top 3 Market Research Trends of 2022

By varunmetha111, 2022-08-04
Top 3 Market Research Trends of 2022

How can a company improve its products and services in order to meet customer needs better? You need to get to know your customers.

Market research should be an integral part of every business strategy. You can find out who your customers really are, what their needs and wants, and what your business should be doing to meet those expectations by conducting the right research. Market research is not only extensive but also important.

There are many ways to conduct research. competitor analysis and audience assessment are just a few examples. What if your strategies are not relevant to the current landscape of your industry?

You can't rely on only in-person audience surveys and questionnaires as your strategy. This is not the 1960s. The world has changed and we have evolved, so it's not possible to expect the same strategies forever.

This is where market research trends can be of great help. Let's look at some market research trends that will be popular in 2022 to help you meet your customers and grow your business.


1. Artificial Intelligence (AI).

Companies have access to huge amounts of data that can be used to analyze customer needs. The vastness of data can be a double-edged weapon. How can you quickly collect and analyze so many data while still completing other important business tasks?

AI isn’t a new trend in market research. However, Companies use it every day.

It takes human capital to collect, organize, analyze and analyze data from all sources. AI is able to help. Machine learning and AI do the heavy lifting and save you time and money on labor. Imagine being able to see deep insights from millions of data points in just minutes. Magic.

AI allows for more innovation in terms of the data you can gather in your research, in addition to the increased efficiency. Emotion AI analyses facial expressions, eye movements and voices to determine how customers feel about a product or service. These valuable insights can be used to complement customer surveys or even replace them if they are more accurate.

However, innovators beware. While AI can't replace human capital, it is a useful tool that can be used as a supplement. People are still needed to think up growth strategies and provide insight to your business every day.

The bottom line: Bottom line: AI is a market research industry trend that will help you scale your business and reach customers. However, it should be used in conjunction with high-quality talent.


2. Mobile app intelligence

Apps can have a significant impact on almost all businesses, with the average user opening mobile apps 11 times per day and more than 90% of mobile time being spent on apps. Organizations need to be able to track and monitor app intelligence. This is not a luxury, it's a necessity. All industries are increasingly looking for mobile intelligence.

It's possible to view both web and mobile traffic together. This allows analysts and leaders to assess the impact of apps on their markets. This data is essential for those who want to make decisions about app investments. Organizations can see the entire digital landscape and track how mobile-first consumers spend their money online.

Rapid market shifts are becoming the norm due to technology driving more demand for apps and disruptive start ups entering nearly every sector. App intelligence allows people to spot emerging threats, and then take appropriate action. Decisions about growth and strategy can be made without a complete picture. This could have a negative impact on the future.


3. Customer experience should reflect humanity

Market research trends can change the data we gather from customers. It's no longer enough to record technical data like gender, age, and location. Customer expectations today are personalized. You can't provide that experience without psychographic information. How do they view everything? Is their personality more introverted than extroverted. It is also important to understand their values and align yours with them.

You can then use your deep personal insights to bring more humanity to their experience. Send them an email to check in asking if they solved a problem with their last purchase. You can also refer to them online by their name. What did you get? Higher sales, bigger shopping carts and better profit margins are the results of a survey by Forbes. This was done by 40% of executives.

Market Research Industry Trends Worth Watching

By varunmetha111, 2022-08-04
Market Research Industry Trends Worth Watching

As with most aspects of modern life today, the market research industry has seen a dramatic change during our COVID-19 pandemic. Although most principles of market research are still valid, global brands have had to adapt their research methods in order to meet the "new reality".

Market research generally begins with a wide-angle view of the market's influence spheres (including changing customer behaviours and emerging industry trends). Then, the research zooms in on specific details within a target audience.

Companies can gain a detailed and clear understanding from market research.

Get insights into the customer's use of their products and services

Differentiate your offerings from the competition

Start the foundation for product launches or product upgrades that are successful

Find new growth opportunities

These insights can help brands set the tone for their marketing efforts in the coming year.


Here are some key trends in market research today, and what's ahead for 2022.

Trend #1 - Agility and Technology

Despite all the changes brought about by the pandemic or other global forces, there is one constant: the continuous evolution of technology that underpins advanced market research.

For example, advances in machine learning and artificial intelligence (AI), for instance, allow researchers to collect information from a wider variety of sources. These advancements have also led to a renewed emphasis on speed and agility in research. Various elements include:

Automating routine research techniques Automating routine aspects of research allows for faster analysis and interpretation. Researchers can save time and effort by automating the repetitive aspects of research, while focusing on what is most important in their work.

Smarter surveys and polls that are shorter and more concise. Surveys that are easy to position and distribute (and take only a few minutes to complete) can increase the speed of analysis. This involves identifying mobile-reliant populations that are willing to participate in surveys or polls upon request and in a short time frame.

Continuous research. Continuous research is equal to agile research. The insights from one survey may change dramatically in a constantly changing global market. Researchers can also use the findings from one survey to create a more specific survey that focuses only on changing market factors.

We have said before that "if your offerings meet current and emerging customer requirements, your business will build a reputation as being completely customer-centric, which your competitors cannot match."


Trend #2 - AI, Machine Learning and Emotion

If 2021 is any indication, we can expect an increasing number of raw data in the coming years. Researchers will have access to more data than they can possibly compile or analyze by themselves because of the vast number of sources. Machine learning and AI are both invaluable tools for research.

Emotion AI is a tool that analyzes voice patterns, eye movements and facial expressions in order to decode human emotion. It also uses non-verbal cues to help brands link emotion to consumer behaviour patterns. Emotion AI is able to more accurately "read" the emotions of consumers and determine whether a venture succeeds or fails by analyzing their responses to proposed upgrades or product launches.

MIT Sloan points out that "new artificial intelligence technologies are learning and recognizing human emotion and using this knowledge to improve everything, from marketing campaigns to healthcare."


Trend #3 - Social Listening

Often, the best data for marketing trends comes from direct interaction with customers. Engaging in social listening is an equally efficient research method.

Social listening is the process of analyzing social media conversations related to your brand and your industry. This goes beyond the monitoring of basic metrics like "likes", "mentions", or "followers", and focuses instead on the buyer's emotions behind the data.

Customers often share their opinions about products and services via popular social media platforms like Twitter, Facebook, Instagram, and others. This can be viewed by market researchers as real-time feedback on customer preferences, brand awareness and the inroads made to their products/services by other competitors.

Social listening is a great way to gauge customer sentiment (what they like or don't like about the purchase experience, preferences regarding how a transaction is done, etc.).


These actions are necessary for social listening to be effective:

You can search the most popular social media platforms to find branded keywords, phrases or product names.

Check out customer reviews on platforms.

Learn more about competitor sentiments.

Use Google Trends and other social media listening tools to anticipate potential trends.

Identify industry-relevant social media influencers. states that social listening should be a key component of every company's marketing strategy. It allows you to react to customer sentiment and gather data to improve the way your business runs. Social listening can be described as "your own constant focus group rich in constantly updated, actionable business intelligence".


Trend #4 - Longitudinal Studies

Long-range market research has seen a steady rise in longitudinal studies. This trend is expected to continue into 2022. This method is most effective when a brand wants to monitor a set sample of its target audience for a pre-determined period.

Continuous research is also known as longitudinal studies. It tracks market attitudes and consumer behavior over time. Researchers use a long-term method to gather data from different sources. This gives them insight into consumer buying patterns and their reactions to new products or services.


Trend #5 - DIY

The do-it yourself (DIY), approach to market research is another emerging trend. In-house research teams can conduct surveys or other activities using smart, agile tools. Many of these tools are often accessed via an online portal. There are many types of DIY market research:

Interviews with potential and existing customers using questionnaires, focus groups, or surveys

Segmentation of target audience into clearly defined groups (demographics, behavioural, psychological, and geographical).

In many cases, product testing is done before a brand enters the production stage.

Loyal customers are the best way to measure customer satisfaction

Do your own research to gain "insights into the happiness of your customers and any areas they dislike or like."

Identify areas of concern (potential or actual).

Get to the root of the problem by finding and then interacting with dissatisfied customers.

Find out what you can do to improve customer experiences and attitudes.

A caveat to DIY marketing is that it can be dangerous. Forbes points out that if you seek advice from a third party (for market research), you will likely receive a different perspective to what you would receive from your team. You also have a higher chance of getting an objective perspective, which can be healthier and more informative about the target audience.


Trend #6 - Aligning Brand Values and Mission with Customers

Market research will continue to investigate the benefits of aligning a company’s mission statement with the values of its customers in 2022 and beyond.

It is gone days when a brand could simply tell its customers what it stands for. Customers who are savvy do extensive research to find out if a brand is "walking the talk", especially when it comes to the values they hold dear, such as the environment, sustainability, income inequality, racial harmony, etc.

Customers who identify brands that align with their values are more likely to stay loyal. Customers may decide to leave a company if they feel that there is a disconnect between the brand's mission and its actions.

Brands are encouraged to review their mission and values in 2022 and how they are communicated to their target audience. The process of refining a company’s mission statement can be aided by monitoring social media conversations about these values. This is a great opportunity to make a new commitment to support causes and initiatives that are most important to your audience.

Although market research trends change, the end result is consistent from the past to today.

The main objectives remain the same:

Improve products and services

Increase sales

Expected results

Customer service enhancement

Boosting customer retention

Market research shows that brands must be agile in an ever-changing marketplace. Customers' needs are never static. A brand that meets customer needs and anticipates future ones will have a stronger position in the global marketplace than its competitors.